Company background

Timeline

2005 Jan Guy Cuthbert forms Atheon Ltd
  May Atheon Consulting formed
2006 Feb Atheon and Enable work together at "The Source"
  May Atheon uses early edition of Omniscope
  Jun Chris Fisher joins Atheon
  Aug Atheon delivers visual analytics to Russian retailer
  Oct Atheon sells first Omniscope licences to Procter & Gamble and BBC Worldwide
  Dec Ian Hall joins Atheon
2007 Jan Nestle commissions first visual analytics project
  Mar Atheon explores visual analytics with Tesco Personal Finance
  Apr Atheon Software Products formed
  Jun First Omniscope 101 training course taught
  Aug First European retailer projects with Metro
  Oct Business Unit director landscape review at Morrisons
2008 Jan First non-retail project; SKU reduction for EMI
  Feb Sainsburys convenience customer clustering projects
  Mar First major procurement sector work with Capita
  Sep Colgate-Palmolive start series of visual analytics projects
  Dec First North American training courses
2009 Feb Atheon launches completeinsight
  Apr Consulting in the Far East with EMI Japan
  Jun Atheon embarks on global dashboard project with The Body Shop
  Oct Atheon signs as QlikView reseller
2010 Mar Atheon provides engine for Bridgethorne analytics service
  May Atheon links with X88 Pandora
  Jun Atheon partners with Tableau
  Jul Atheon Analytics formed
  Sep Strategic Reporting review for The Body Shop across EMEA, North America and Far East
  Oct First African operation; EPOS Analytics pilot for Woolworths South Africa
  Nov Bridgethorne Analytics launches, powered by completeinsight
2011 Feb WWSA EPOS Analytics starts 200-supplier rollout

History

Atheon Analytics Limited was formed in July 2010 from the merger of Atheon Consulting Limited and Atheon Software Products Limited; two businesses with an increasingly similar focus on providing best-in-class visual analytics products and services.

The original parent company, Atheon Limited, was founded at the start of 2005 by Guy Cuthbert as a vehicle for investment in, and development of, commercial ventures with a strong IT bias; that is, ventures focused on delivering measurable commercial improvements to business customers, through the application of innovative information technologies.

Atheon Ltd established Atheon Consulting Limited later in 2005 in response to the opportunity presented by emergent visual analytics technologies, specifically the newly-launched Visokio Omniscope. Atheon Consulting quickly established credibility for visual analytics in the retail and FMCG sectors, delivering rapid commercial insight for clients including Booker, Nestle and Procter & Gamble. Over the following four years Atheon Consulting evolved a strong reputation for innovative, creative and commercially valuable techniques, analysis and insight into a range of retail and FMCG business challenges; range and space management, margin mix improvement, promotional efficacy, on-shelf visibility and own-label expansion the most noted.

Whilst Atheon Consulting focused on using visual analytics tools and techniques to tackle business challenges on behalf of customers, Atheon Ltd founded Atheon Software Products Ltd ("ASP") to provide tools and teach techniques to organisations which wanted to establish visual analytics capabilities internally. ASP developed the standard one-day Omniscope introductory training course, introduced the concept of serviced licences and scoured the market for new tools and technologies. By 2009 ASP had opened its Technology Centre in Luton, launched its managed visual analytics service - completeinsight - and established technology partnerships with datanomic (with dn:director) and QlikTech (with QlikView).

Increasingly, Atheon Consulting and ASP were delivering products and services to the same customers, with the likes of EMI, Sainsburys and The Body Shop deploying ASP-provided tools and managed services, whilst engaging Atheon Consulting to tackle further areas of commercial insight. The lines between the two sister companies were becoming blurred, the management teams intertwined and several customers expressed a preference for working with a combined entity.

The formation of Atheon Analytics creates a single business, with a clear focus on excellence in visual analytics - whether providing fully-managed insight via completeinsight, implementing software, delivering training or tackling complex commercial projects with speed and clarity.