Colgate-Palmolive (UK) Ltd.

Colgate-Palmolive's Category Management Team are all smiles

Colgate-Palmolive (UK) Ltd., is the UK Commercial Operations branch of the world's leading manufacturer of oral care products.

Atheon Software Products, predecessor to Atheon Analytics, was recommended to the customer development team who manage every aspect of the relationship between Colgate and their customers. Atheon was asked to help the team use the large and detailed reports they receive on a weekly basis, from one of the UK's best known retailers, much more effectively.

Atheon's consultants understood the answers the Colgate-Palmolive team urgently needed to glean from the data and showed them how to use the Omniscope software to identify for example; distribution opportunities and supply-chain issues.

"The Omniscope software has halved the processing and formatting time I used to spend on data analysis."
Category Manager Oral Care & Personal Care, Colgate-Palmolive (UK) Ltd.

Now that Omniscope is being used, variances are clearly highlighted for further investigation and much of the analysis and filtering has been automated, saving a huge amount of time. Important information is now presented graphically; making it easy to understand and disseminate amongst the team and most importantly share with their customer to grow their business.

"We now have the ability to look at promotional analysis in ways that had never been possible before, and we have greater agility as a business in a time when the market is changing quickly and we can't afford to wait around for answers."
Category Management Team Manager, Colgate-Palmolive (UK) Ltd.

The full case study is available to download in Adobe PDF format.