Range and Space
Maximising retail space presents a wealth of challenges - the space-planning discipline divides the problem into macro (dividing store layout into categories, and assigning shelf/bay space to categories) and micro (the layout of individual products on store shelves/bays) exercises. Space-planning is further complicated by range management - the discipline of deciding which products to stock, and how to vary the product range by store type/location/size etc.
As a result, range review and space planning are infrequent, time-consuming activities in most retailers, but visual analytics tools and techniques can be utilised to reduce timescales by an order of magnitude; enabling complex multi-factor range and space reviews in just a few weeks.
Our approach to range and space planning delivers:
- Rich, multi-factor range profiling - taking into account category mix, margin, consumer favourites, brand etc. to ensure a balanced range that meets the needs of your consumers
- Macro-space profiles of each store, or store cluster, that flex a standard estate-wide space plan to fit different store sizes, locations and consumer audiences
- Micro-space profiles which intersect range and macro requirements to give priority lists of items for visual merchandising activities
The result is a range and space plan which your customers want to shop, and which delivers you maximum profitability.
