Retail Relationship Management
At Atheon Analytics we believe that effective analysis of retailer data, and insightful communication of successes, opportunities and issues, is fundamental to strong retailer-supplier relationships; no more so than when dealing with supermarkets and other multiples. Experience shows that retailers strongly prefer working with suppliers who can explain ideas, insights and challenges clearly to their retailer customers - and provide evidence in a manner that aids retailer understanding, driving agreement and action. Insight-informed suppliers - of all shapes and sizes - can, and do, develop valuable retailer relationships.
For many smaller suppliers, however, large retailers - and supermarkets in particular - present a formidable challenge. Many niche brand-owners - often with fantastic products and meeting the needs of a growing, loyal customer base - have only limited knowledge of the expectations of large retailers, and few of the skills required to manage them for best results.
Smaller suppliers can perceive large retailers as demanding and complex; yet they know that they represent access to customers on a scale which even the best-known brands cannot afford to ignore.
Since 2011, Atheon Analytics has been working with a small, select group of brand-owner manufacturers / distributors to represent their organisations with large retailers (across retail sectors including grocery, DIY, health & beauty and beyond). Atheon's senior management team, with its deep experience of large grocer retail commercial practice, brings retail know-how together with Atheon's award-winning analytical expertise.
We call the resultant service Retail Relationship Management; a combination of the best possible analysis of market conditions and retail performance, deep understanding of retail buyer requirements and motivation, and the communication necessary to drive valuable, growth.
We provide Retail Relationship Management services to brand-owner manufacturers / distributors who meet criteria:
- Innovative or category-leading products, with clear consumer appeal
- Proven supply-chain capability, able to scale to meet the needs of national retailers
- Strong management, with a track record in effective decision-making and an interest in data-driven thinking
If you believe that your business fits this description, and you are interested in Atheon developing (or taking on existing) large retailer relationships, then please contact us to open discussions.