Guy Cuthbert, Managing Director

Guy is the founder of Atheon Analytics, initially as Atheon Ltd in 2005. Guy's background is in Information Technology, initially in a range of technical roles before taking more commercial positions as CTO and CEO roles in software development and early cloud-based businesses.

Guy holds a BSc (Hons) in Computer Science from Manchester University and has been a member of the Institute of Directors since 1998. 

Chris Fisher, Director

Chris joined Atheon Analytics in 2006, bringing a wealth of experience in analysing retail data and innovative thinking in retail analytics. Chris' career started with manufacturing procurement for Gillette, then buying for Lidl in both the UK and Germany. Prior to joining Atheon Chris spent 5 years with Wal*Mart (ASDA), establishing their joint business planning process, running non-food Global Procurement and finally managing the consumables categories for Wal*Mart Germany.

Chris has a BA (Hons) in International Business and German from Plymouth University, and a Diplom Betriebswirt (Fachochschule Dortmund Germany).

Ian Hall, Director

Ian joined Atheon Analytics in 2007 with a background in retail buying and a specialism in parallel import trade. Ian's early career was shaped in a number of buying roles at Tesco, before helping to form the international sourcing function and building a reputation for expertise in inter-country import.

Ian graduated from Sheffield University with a BA (Hons) in Business Studies and is a qualified helicopter pilot.

Chloe Walton, Consultant

Chloe joined Atheon Analytics in 2009 from UK retail giant Sainsbury's where, as Commercial Finance Manager, she managed a team of commercial analysts supporting the decisions of a Business Unit Director responsible for £3bn of revenue. Chloe's experience covers all areas of finance - both commercial and operational - as well as successfully leading and motivating teams through large change programmes.

Ed Crawford, Data Manager

Schooled in the dark arts of data manipulation and analysis since 1998, Ed joined the team in November 2009 from TNS Research International. Ed started his career at RMS Instore Limited as a data analyst, progressing to IT and Data Manager before the company merged with TNS RI in 2008.

Ed has a BSc (Hons) in Geography from the University of Plymouth.