What is Visual Analytics

Put simply, visual analytics involves turning numbers into pictures that anyone in the organisation can access, understand and interact with to harvest rich insight from vast data sources.

The science comes into its own when humans need to analyse information that is so huge and complex it’s impossible to process. Visual analytics tools and techniques create an interactive view of data that reveals the patterns within it, enabling everyone to become researchers and analysts.

It brings together computer science, information visualization, cognitive and perceptual sciences, interactive design, graphic design, and social sciences.

More than this, visual analytics enables a new breed of storyteller to communicate facts in an incredibly accessible, understandable way; watch Hans Rosling explain 200 years of global history in just 20 minutes:      

For more information see our Visual Analytics resources page.

Visual analytics is the science of analytical reasoning facilitated by interactive visual interfaces.
— James J. Thomas and Kristin A. Cook, Illuminating the Path: The R&D Agenda for Visual Analytics (National Visualization and Analytics Centre, 2005)